Associations Now is the primary content website for the American Society of Association Executives. They are the essential organization for association management, representing both organizations and individual association professionals.
ASAE were a long-time client of Manifest and had last redesigned their website around 2014. We had primarily published content for them on the AssociationsNow.com website, and in 2021 we worked with them to design a completely new website to take their brand and content forward in big ways.
What started as a simple facelift became a full-scale reorganization of the site, along with a complete redesign. For Manifest, this was the first full web design project that utilized Adobe XD and its collaborative editing capabilities, allowing me to work in real-time with a visual designer through all phases of the design process. It also offered opportunities to mentor a junior designer and help them grow their responsive web design skills.
The previous site was plagued with a variety of issues, including narrow page width, an abundance of text with limited whitespace, an organizational taxonomy that did not support typical user flows, and an inability to scale in new page features. Additionally, the site was hosted on a WordPress platform in dire need of significant updates.
Our first major exercise following discovery was to reorganize the site around a structure and taxonomy that prioritized topic categories across the primary navigation bar. We itemized all parent and child level categories in the current site, and set out to completely rethink how the new site would be structured.
Our design process quickly evolved from low-fidelity wireframes to high-fidelity blends of wireframes and comps. We designed with an established styleguilde and new color palette, which helped us gain buy-in from our clients much faster and earlier in the process than if we had presented low-fidelity, box-based wireframes.
Thanks to our use of Adobe XD, we were able to quickly shift to presenting fully-designed comps to our clients within the inclusion of imagery and final interactive elements. To view the full live site, visit www.associationsnow.com.