The Allstate Preference Center project involved a full redesign of an internal application used by call center employees and agents to view and update communication and billing preferences for customers.

Simplicity was a major factor in our redesign, and the new application made use of newly established UI patterns, and a visual language that would eventually make it’s way to other key internal applications.

I worked closely with business analysts to research and uncover issues with the existing applications, create user flows and high-fidelity wireframes, limited involvement from a visual design team to produce the final product. We regularly tested interactive prototypes with users, helping us refine our direction and ensure success upon launch.

• Collaborated with business analysts and product owners to understand issues with the legacy application, and to design our new solution
• Designed high-fidelity wireframes and prototypes, with significant conceptual design efforts to arrive at our solution
• Created complex user flows identifying numerous systems that fed into and out of the application
• Leveraged newly created Allstate UI kits and pattern libraries to ensure consistency with other applications.
• UX deliverables including user flows, conceptual wireframes, and functional wireframes