The Allstate Shopping Cart project represents the culmination of 2+ years of work with the Manifest UX team to modernize online purchasing of insurance products. Historically, Allstate and other large insurance companies have only allowed customers to quote a single product at a time, often requiring duplicative content entry if the customer returns in the future to quote an additional product.

With a younger generation coming-of-age, buying homes, cars, and starting families, Allstate sought to help new and existing customers understand their full range of insurance needs with a fresh, engaging, and intuitive responsive website.

On the site, customers are greeted with a vibrant, friendly design filled with animations and micro-interactions. Regional illustrations, such as mountains, skylines, and coasts display depending on where a customer is located. Progressive disclosure of form fields, coupled with progress indicators and micro-interactions limit the feeling that users are being inundated with required information. In short, it’s a radically different way for Allstate to engage with customers that will serve them well for years to come.

• Conceptual UX and UI design
• Extensive creation of prototypes in Axure, Sketch, and Invision
• Scenario planning for testing sessions
• User testing oversight and observation
• Requirements definition
• Iterative design during eight month agile schedule
• Collaboration with 10+ person team of UX designers, engineers, creatives, and product owners
• Working within a defined pattern library aligned with Allstate's brand style guide and accessibility guidelines

• A responsive online tool that streamlines how customers purchase insurance across all of Allstate's product lines.
• A response to a changing industry with new and evolving competitors that brings an intuitive and fresh visual style to insurance quoting.
• An opportunity to offer bundled deals on products that helps customers save money.
• An attempt to unlock a more modern feel for an enterprise offering.

• Progressive - offer pseudo-bundling, but nowhere near as advanced as what we had in mind for this project
• Geico - recently rebranded to be more accessible, using new technology like chatbots, responsive design, and a playful and conversational design language.
• Lemonade - a newer competitor within limited markets that offers a fresh approach to the user experience.
• Insurify - another new competitor utilizing modern design principles for a simplified workflow with a startup feel.