The Allstate Shopping Cart project represents the culmination of 2+ years of work with the Manifest UX team to modernize online purchasing of insurance products. Historically, Allstate and other large insurance companies have only allowed customers to quote a single product at a time, often requiring duplicative content entry if the customer returns in the future to quote an additional product.
With a younger generation coming-of-age, buying homes, cars, and starting families, Allstate sought to help new and existing customers understand their full range of insurance needs with a fresh, engaging, and intuitive responsive website.
On the site, customers are greeted with a vibrant, friendly design filled with animations and micro-interactions. Regional illustrations, such as mountains, skylines, and coasts display depending on where a customer is located. Progressive disclosure of form fields, coupled with progress indicators and micro-interactions limit the feeling that users are being inundated with required information. In short, it’s a radically different way for Allstate to engage with customers that will serve them well for years to come.